Fred Deichler
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The Work
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Senior Scrum Master
Ascensus
Started as Scrum Master for a few teams. Now I own a business-unit-wide move from Jira to Azure DevOps, and I build the automation that makes it work.
- Own a business-unit-wide Jira to Azure DevOps migration covering roughly 250 seats: strategy, wave planning, cost modeling, environment design, and leadership communications
- Replaced a single big-bang cutover with a four-wave rollout, and added a Kanban team to the pilot so both Scrum and Kanban were proven before broad rollout
- Wrote the business case and AI risk assessment that connected Microsoft 365 Copilot to Azure DevOps work items, so teams kept AI-assisted search when they left Jira
- Wrote, recorded, and published the full ADO training library, hosted where Copilot indexes it so generic ADO questions get company-specific answers
- Built the migration tooling myself in Python: a Jira to ADO ticket migrator, an iteration builder, a test case migrator, and a backlog health dashboard extension for ADO
- Built Auto-Ticketizer, which watches the support queue and creates work items every 10 minutes, using an ML model with a 65% confidence threshold to send uncertain tickets to human triage
- Added an AI priority check on new support tickets; 80% of its changes raised priority, catching critical issues that had defaulted too low
- Led AI enablement with Cursor, Claude Code, and Rovo, with adoption dashboards tracking DAU, WAU, and acceptance rates
Senior Agile Coach / Release Train Engineer
Field Nation
Managed 3 Scrum Masters, coached engineering and product leaders, and aligned 10 teams on shared practices. Delivery improved 30%.
- Led Agile transformation of a $350M SaaS platform
- Increased delivery efficiency 30% through tailored practices
- Served as RTE for 10 cross-functional teams with effective PI Planning
- Implemented ROME framework for systematic enterprise risk management
Software Engineering Manager
Avionté
Post-acquisition integration: 27 engineers across 3 locations, two platforms to unify, 9 months to market readiness. We delivered.
- Led 27-person multi-location development staff through post-acquisition integration
- Delivered market readiness in 9 months on a demanding timeline
- Coached 4 Scrum teams on Agile practices that stuck
- Created career growth paths that maintained engagement during uncertainty
Scrum Master
Our Family Wizard
Led an 18-person team. Introduced TDD and CI, improving quality 25%. Built self-service features that cut login support calls 70%.
- Led 18-person software team
- Improved quality 25% through TDD and CI practices
- Grew user base 20% YoY with self-service features
- Reduced login-related support calls 70%
Software Development Manager
The Nerdery
88% retention on a 25-person team in a competitive talent market. Delivered for Google, Hallmark, and Purina. Built career paths that made people want to stay.
- Managed 25+ engineers with 88% retention in a competitive market
- Delivered projects for Google, Hallmark, Purina and other major brands
- Increased team productivity from 70% to 90% through Agile adoption
- Designed career development matrix for clear growth paths
Corporate & Multi-Unit Leadership
Best Buy / Geek Squad
Started in the stores, ended running multi-unit operations. Cut attrition from 35% to 10%. Designed national training. Eleven years of learning how to lead.
- Managed multi-unit operations across corporate and field teams
- Reduced attrition from 35% to 10%
- Designed and rolled out national training program
- Directed P&L for flagship service locations
Honest Skills Matrix
Strong, moderate, and gaps. No spin.
Strong
14 skills
What I'm actually good at
- Agile Coaching12y
Coaching teams and leadership through the messy middle
- Scrum Mastery10y
CSP-SM, A-CSM, CSM certified practitioner
- Flow Metrics8y
Cycle time, throughput, arrival/departure rate analysis
- Monte Carlo Forecasting6y
Probabilistic delivery prediction and portfolio decisions
- Kanban8y
WIP limits, flow optimization, Kanban CoP builder
- Facilitation12y
CAF certified - PI Planning, retrospectives, workshops
- Jira Administration10y
Advanced configuration, automation, Rovo AI integration
- Release Train Engineering4y
RTE experience with 10 cross-functional teams at Field Nation
- AI Implementation & Enablement3y
Cursor, Claude Code, Rovo AI, Antigravity — enterprise adoption, analytics dashboards, SDLC coaching
- Program Leadership
Own a roughly 250-seat Jira to Azure DevOps migration: wave planning, governance, cost modeling, executive communication
- Azure DevOps
Process design, area and iteration paths, work item workflow, dashboards, extensions, migration tooling
- Public Speaking8y
International speaker across 7 countries, 20+ talks delivered
- Team Leadership15y
Managed 25+ engineers at The Nerdery, achieved 88% retention
- Metrics & Reporting10y
Cross-business-line metrics frameworks for executive decision-making
Moderate
10 skills
Working knowledge, actively developing
- SAFe4y
RTE experience (certification expired), familiar with framework
- Product Management5y
Roadmapping with Now/Next/Later model, prioritization
- DevOps Practices6y
CI/CD concepts, partnered with DevOps on transformations
- Executive Coaching5y
C-level stakeholder navigation, EBM framework
- Change Management6y
ADKAR, Kotter's 8-Step Model, Satir Curve methodologies
- Technical Writing5y
Documentation, Substack newsletter, blog posts
- Internal Tooling (Python, TypeScript)2y
Migration tools, ML ticket triage, ADO and Chrome extensions, built AI-assisted with Cursor
- Training Design2y
Wrote, recorded, and published a business-unit ADO training library
- Evidence-Based Management4y
EBM framework for outcome measurement
- AWS2y
AWS Certified Cloud Practitioner
Gaps
8 skills
Areas where I lack experience - transparency builds trust
- Mobile Development
No iOS or Android development experience
- Hardware/IoT
Pure software background, no embedded systems
- B2C at Scale
Primary experience is B2B enterprise SaaS
- Startup Environment
Career has been in established organizations
- Non-English Markets
All experience in English-speaking contexts
- Healthcare/Pharma
No regulated industry experience
- Product Engineering
I build internal tools and automation, not customer-facing product code
- Current SAFe Certification
RTE certification expired, not actively maintained
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